Buy It Like You Mean It and Vendor Relationship Management
Posted by tibbetts Wed, 04 Jun 2008 01:14:27 GMT
I just got back from the launch party for Buy It Like You Mean It, a startup non-profit that is "enabling the socially conscious consumer". I'm a big fan of what they are doing. As a free-market capitalist, I like to think that the power of markets can solve all kinds of problems. As a realist (and Wall Street technology vendor), I realize that market actors can have wildly different information and expertise.
Consumer goods suffer greatly from this problem. They are produced and distributed by large and complex organizations. Consumers, particularly in traditional retail settings, have little to go on but what it says on the box and the brand. And in recent times, brands have become commodities themselves, with everyone from Martha Stewart to Sesame Street selling their name. In order to make this market work, we need better technology at the point of sale.
Enter Buy It Like You Mean It.
Read more...