Book Review: The Change Function
Posted by tibbetts Sun, 02 Dec 2007 01:11:49 GMT
Most business books have only one good idea. In second-class business books, it's common to name the book after the idea, in the hopes of building some brand recognition. The Change Function fits right into this cliche, providing one good idea, the change function itself. Helpfully, Pip Coburn has the good taste not to pad is his book with many other ideas. Instead, he applies his one good idea to several case studies. If you just want the one idea, read the rest of this post (information wants to be free, after all). If you want case studies and details about applying the idea to an organization, pick up Coburn's book.
